Sweet Starts: How West Island College Kicked Off Their Candy Experience
When West Island College (WIC) invited us to roll up with the Candy Truck, they weren’t just looking for a one-off treat. They wanted a whole experience that welcomed staff and students, celebrated their community, and carried their branding all the way through.
The Challenge: More Than Just a Truck Visit
School events are all about energy and connection, but WIC wanted to add something memorable on top of the pre-paid Candy Truck experience. The goal was to make those not on the field feel included, brand the event in a way that reflected WIC’s identity, and bring in a touch of fun to celebrate the season.
The Sugar-Fueled Solution
We layered together pieces from our Activation Vault and our Corporate Gifting Options to create a seamless event:
- The Candy Truck Experience: Students and staff traded in pre-paid tickets for candy, creating an interactive and fun way to engage. The students were so fun to engage with!
- Baby CandyGrams: Branded cubes in WIC’s signature greens and whites. Inside, a fresh mix of gummies, including a new kiwi-flavoured candy with that perfect green-and-white swirl, made it feel seasonal and on-brand.
- Extra Sweet Gesture: WIC even purchased additional candy tickets on the spot to ensure the away sports team at their field could also take part in the candy truck fun. (SO nice!)
Why It Works
- Community first: WIC made sure everyone, even visiting teams, got to share the experience.
- Branded + seasonal: Their Baby CandyGrams tied back to school colours and introduced a new candy that felt like a spring refresh.
- Flexible approach: By blending an activation with branded gifts, WIC showed how adaptable and memorable candy experiences can be.
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The Takeaway
West Island College proved that school spirit and candy are a winning combination. By combining our truck activation with thoughtful, branded CandyGrams, they created a memorable day that went beyond their own students and built connections with visiting teams as well.
✨ Steal the Look: WIC’s Branded Candy Experience
Want to bring this level of fun to your school or community event? Here’s how WIC did it:
- Pair an activation with a branded gift: Let attendees enjoy the live candy truck and take home something branded, like a CandyGram.
- Customize with your colours: Choose a candy mix that echoes your school or company branding (WIC’s green-and-white mix hit the mark).
- Add in seasonal flavours: Kiwi swirl gummies bring a fresh vibe, making the gift feel even more intentional, along with Sour Apple Bites, Strawberry Banana Bears, and Green Apple Bears.
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Think inclusivity: WIC went above and beyond by ensuring that even visitors were included, a small yet significant touch that made a big impact.
WIC, along with a memorable candy truck event, added CandyGrams to ensure that on the field or off, their recipients would remember.
