A Sweet Start to 2026: How Bridgewater Bank Made Their Brand Unforgettable
When you’re heading into a new year, the goal is simple: be remembered. For Bridgewater Bank, that meant creating a branded moment that felt polished, intentional, and visually striking. Their custom Gigantic CandyGrams delivered exactly that.
With a strong brand presence and a clear visual brief, these CandyGrams became a bold way to mark the moment and carry their messaging forward into 2026.
The Challenge: Stand Out Heading Into a New Year
Year-end and early-year touchpoints can easily blur together. Bridgewater Bank wanted something that felt fresh and celebratory while still aligning with their professional brand. The ask was not about being loud. It was about being memorable, refined, and visually cohesive, especially as these gifts were heading both across Canada and into local hands.
The Sugar-Fueled Solution
We built these Gigantic CandyGrams from the outside in, making sure every element felt intentional and on-brand:
- Custom white-label sticker design: The front featured Bridgewater Bank’s logo, while the top included the message “Flexible Lending. Sweet Partnership. Cheers to 2026!” along with a QR code to keep the connection going beyond the gift itself.
- Ombre-inspired colour story: The brief focused on purples only, moving from the lightest shades at the top of the cube to the deepest tones at the bottom. This created a smooth, eye-catching gradient effect that felt modern and visually satisfying from every angle.
- Canada-wide execution: These CandyGrams were assembled during an actual all-hands-on-deck moment at our warehouse, then shipped across Canada with additional local pickups. A great example of how scale, timing, and teamwork come together behind the scenes.
Why It Works
- Visual impact: The ombre approach created movement and depth, making the cube impossible to overlook.
- Clear messaging: The combination of a future-focused greeting and QR code gave the gift purpose beyond the moment it was received.
- Built for reach: With Canada-wide shipping and local pickup, these CandyGrams proved that large-scale branded gifting can still feel personal and polished.
The Takeaway
Bridgewater Bank’s CandyGrams show how thoughtful design and colour storytelling can carry a brand into the new year. By focusing on visual flow, clear messaging, and execution at scale, they created a gift that didn’t just mark a moment, it extended it.
✨ Steal This Look: Bridgewater Bank’s Ombre CandyGrams
Want to recreate this kind of impact for your own brand moments? Here’s how Bridgewater Bank did it:
- Lead with colour intent: Choose a single colour family and design your mix to flow naturally from light to dark for a clean, modern effect.
- Use messaging strategically: Short phrases like “Cheers to 2026,” paired with a QR code, help bridge the gap between the gift and the next step.
- Think big when it matters: Gigantic CandyGrams elevate the experience and signal that the moment is worth celebrating.
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Choose a layered candy mix: White toffee bonbons or white strawberry banana gummy bears and pineapple snowballs at the top, followed by sour grape rings, grape munchies, grape belts, gnarly sour grapes, and grape gummy bears to complete the gradient from lightest to darkest.
This is branded gifting that feels intentional, elevated, and built to last well beyond the first impression.
