Blue Sky City’s Bold & Branded CandyGrams
When it comes to custom candy, sometimes the smallest details make the biggest impact. For Blue Sky City, the goal was simple: let the new branding shine. That meant big, unapologetic pops of blue and yellow paired with thoughtful design touches that brought their vision to life.
The Design Challenge
Blue Sky City wanted CandyGrams that went beyond just filling a cube—they wanted them to feel like an extension of their brand. Their request?
- Vibrant brand colours front and centre
- A subtle but playful sports theme layered into the design
- A finished look that felt polished, intentional, and fun
The Sugar-Fueled Solution
We started with our Regular CandyGram-sized cubes and built from there.
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Custom Stickers: Using Blue Sky City’s branding as the anchor, we designed a bold label underlaid with a repeating sports equipment pattern. It gave the cubes a clean, modern look while nodding to their requested theme.
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Colour-Coordinated Candy: Inside, we layered bright blue and yellow candies to echo their brand palette, ensuring the colours popped through every side of the cube.
- Sports-Shaped Gummies: To take it up a notch, we sourced playful sports-shaped candies that reinforced the theme. But we didn’t just toss them in—we carefully placed them so they were visible from the sides of the cubes, making them part of the design rather than lost in the layers.
Why It Works
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Brand First: Every design choice was rooted in their colours and identity.
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Playful Theme: The sports pattern and shaped gummies added character without overwhelming the clean look.
- Attention to Detail: By making sure the themed gummies were visible, the finished cubes felt intentional and crafted, not just filled.
The Takeaway
Blue Sky City’s CandyGrams show how thoughtful design can turn a simple cube of candy into a powerful branding piece. From label design to candy sourcing to cube assembly, every detail was chosen to reflect who they are and what they represent. Bold, bright, and impossible to miss.
✨ Steal the Look: Blue Sky City’s Branded CandyGrams
Want to make your branding impossible to miss? Here’s how we helped Blue Sky City do it:
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Custom-designed stickers: We layered their bold new branding over a subtle sports pattern, creating a polished, on-theme design that felt uniquely theirs.
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On-brand candy mix: Bright blue and yellow gummies were handpicked to match their colour palette, making sure every cube looked like an extension of their brand. Blue Raspberry Swirls, Pineapple Munchies, Blue Raspberry Bonbons and of course the assorted flavours of Sports Equipment.
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Themed gummies with impact: We sourced playful sports-shaped candies and intentionally placed them at the edges of the cube so they stayed visible (and on-theme) from every angle.
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Fully assembled cubes: No extra work for their team — we handled the design, sourcing, and packing so the final product arrived ready to wow.
Blue Sky City’s cubes prove that branding + candy = unforgettable impressions. From design to candy placement, every detail reinforced their bold, energetic identity.
