Homebuilders doing it right! How Sterling Homes Used CandyGrams to Wow Showhome Visitors.
When you walk through a showhome, you expect to see stunning kitchens, dream-worthy closets, and a perfectly staged coffee table you wish you had at home. What you don't expect? A little cube of candy magic waiting just for you.
That's exactly what Sterling Homes Calgary did with their Custom Tiny CandyGrams, adding a sweet surprise to every showhome visit, and turning casual walkthroughs into memorable brand experiences.
The Problem: Standing Out in a Sea of Showhomes
Calgary's housing market is buzzing, and with so many builders vying for attention, it's easy for one visit to blend into another. Sterling Homes wanted a way to make their showhomes feel just a little more personal, a bit more fun, and a lot more memorable for prospective buyers.
The Solution: Branded Candy That People Actually Want
Enter The Sugar Cube's Tiny CandyGrams, the bite-sized branded gift that doesn't end up in the bottom of a purse or the recycling bin. We helped Sterling Homes design their cubes, complete with:
- Their logo and branding front and center
- A QR code to keep the conversation going post-visit
- A pop of colour and candy that matched their welcoming, family-focused vibe
These weren't just giveaways; they were little reminders of the experience people had walking through Sterling's doors.
Why It Worked
Unlike a paper flyer or a standard keychain, candy is an instant mood-booster. Visitors left with something sweet in hand, creating a positive emotional connection with Sterling Homes. Plus, those custom cubes made it easy to:
- Spark conversations: A fun, unexpected treat is a natural icebreaker with potential buyers.
- Extend the visit beyond the showhome: QR codes on the cubes linked visitors straight to Sterling's website or sales info.
- Leave a lasting impression: It's hard to forget a builder who literally sends you off with candy.
Sweet Takeaway
Tiny CandyGrams (and candy bags) are proof that even the smallest touchpoint can have a big impact. For Sterling Homes, it wasn't just about handing out candy; it was about creating a memorable, branded experience that made potential buyers feel welcome and valued.
Because let's be real: when you're choosing your next home, you remember the builder who made an impact along the way.
✨ Steal the Look: Sterling Homes' Sweet Showhome Touch
Here's how they turned ordinary walkthroughs into unforgettable visits:
- Custom cubes and candy bags: Branded from top to bottom, so visitors left with a polished, professional reminder of their visit.
- Smart QR codes: Direct links to Sterling's website and sales info meant the showhome experience continued long after guests walked out the door.
-
Effortless setup: We designed, filled, and assembled everything, eliminating the need for last-minute prep for Sterling's team.
- On-brand candy mix: A fun, neutral and green gummy mix chosen to reflect their family-friendly vibe and keep the experience playful. Bubble Gum Frogs, Kiwi Slices and Pineapple Bears for the bags and Sour Cherry Bites and Strawberry Banana Gummy Bears for the candygrams.
Sterling proved that the smallest details, a candygram or a bag of candy, can leave the biggest impression.
Thinking of making your next open house or event unforgettable?
Check out our Tiny CandyGrams, a sweet first impression you can't scroll past or throw away.
