Sweet Connections: How Gronek Virtual is Networking Differently with CandyGrams
You know that stack of business cards collecting dust on your desk? The ones you picked up at events, swore you'd follow up on, and then promptly forgot? Yeah—Gronek Virtual decided they weren't going to be one of those cards. Instead of another rectangle destined for the recycling bin, they went for something unforgettable: Tiny CandyGrams.
The Problem with Ordinary Networking
Business cards are functional but forgettable. You hand them out, maybe exchange a quick hello, and hope your name sticks long enough to get a follow-up. But let's be real—networking events are noisy, crowded, and full of competing conversations. It's not easy to stand out.
Gronek Virtual wanted to change that. As a virtual assistant company helping entrepreneurs and business owners stay organized, their whole brand is about creating memorable experiences and making life easier. Why not bring that same energy to networking?
The Sugar-Fueled Solution
Enter custom-branded Tiny CandyGrams—mini cubes filled with colourful, crave-worthy candy, wrapped in their brand from top to bottom.
Each cube featured:
- Their logo is front and center.
- A scannable QR code linking directly to their LinkedIn and website (no typing URLs, no lost connections).
- A bright pop of candy that people immediately wanted to grab, taste, and remember.
It wasn't just a business card—it was an experience. A conversation starter. A sweet way to make sure they were remembered long after the occasion ended.
Why It Works
- Memorable First Impressions: Let's face it—a mini candy cube beats a paper rectangle every time. When you hand someone candy, you're giving them a moment of joy, not just information.
- Built-in Conversation Starter: "Wait, is this candy?!" Yes, yes, it is. And suddenly you're chatting about more than just what you do—you're sharing a fun moment that makes it easier to connect.
- Follow-Up Made Simple: The QR code makes it effortless for people to connect on LinkedIn or check out your website while they're still holding the treat in their hand.
- Branding That Sticks (Literally): Your name stays in their mind because they had a full sensory experience tied to your brand—taste, smell, sight, even sound (unwrapping candy counts).
The New Networking Power Move
Gronek Virtual turned a basic touchpoint into a mini marketing win. They left events with genuine connections, not just a stack of cards exchanged out of habit. And the best part? People remembered them—not because of a hard pitch, but because they made the interaction fun, thoughtful, and unique.
In a sea of handshakes and hellos, they stood out by being the one person who brought candy.
✨ Steal the Look: Gronek Virtual’s Networking CandyGrams
Want to turn heads at your next event the way Gronek Virtual did? Here’s how:
- Custom-branded cubes: Your logo front and center, designed to match your branding. We work with you (and our trusted printers) to make sure your cube looks as good as it tastes.
- Built-in follow-up tool: A QR code linking directly to your LinkedIn or website means no lost connections and zero typing.
- All-in-one assembly: We handle everything, filling, wrapping, and sealing. You show up with a ready-to-hand-out networking superpower.
- Candy that sparks joy: We chose cherry flamingos and blue raspberry belts that popped against their branding.
Gronek’s version featured their logo, a LinkedIn QR code, and a bold candy mix, turning networking from “here’s my card” into “you have to try this.”
✨ Thinking about doing the same for your business? Tiny CandyGrams are customizable, portable, and completely unforgettable. Whether you're at a trade show, client meeting, or networking mixer, a sweet little cube with your name on it says everything a paper card can't.
Check out our Corporate Gifting Brochure and let's make your next introduction delicious.
