STEP Just Rewrote the Business Card
In a world full of forgettable handshakes and paper business cards that never make it home, STEP Energy Services chose to do things differently, and sweeter. Instead of another traditional takeaway, they handed out custom small candy bags that made people stop, smile, and actually remember the interaction.
And honestly? That’s the dream.
The Challenge: Stand Out in a Sea of Networking
Networking events move fast. Conversations overlap, hands are full, and by the time you get home, half the business cards you collected feel like a blur. STEP wanted a way to make their brand instantly memorable, while still delivering all the essential information people need to follow up.
They didn’t want generic.
They wanted impact in the palm of your hand.
The Sugar-Fueled Solution
We built these custom small candy bags from the outside in, making sure every detail tied back to STEP’s bold, high-impact branding:
- Fully custom sticker design: Not a standard white label, this was a fully designed, branded sticker with STEP’s logo front and center, paired with a CTA and all key contact details (plus QR access) built right into the takeaway for seamless follow-up.
- On-brand candy mix + colour story: Inside each bag, we layered marshmallow flowers, orange gummy bears, and cherry sours, all tied together in a bold, orange-forward palette that perfectly mirrored STEP’s brand energy.
- Palmable, networking-ready format: Small enough to carry with ease, big enough to make an impression. These weren’t just candy bags; they were edible brand moments designed to replace the traditional business card.
Why It Works
- It replaces the business card with something people actually interact with
- It’s lightweight and portable, perfect for pockets, purses, and tote bags
- It delivers all the info you need, without feeling salesy
- It sparks conversation instantly, because “Wait, is this candy?” is the best icebreaker
- The branding actually gets remembered, because it’s tied to a sensory experience
This is networking that doesn’t feel like networking.
The Takeaway
STEP Energy Services proved that first impressions don’t have to be stiff or predictable to be powerful. By turning their contact information into a fun, crave-worthy takeaway, they created a connection that lasts longer than any paper card ever could.
It’s proof that when branding, function, and fun intersect, people remember you.
✨ Steal the Look: STEP’s Candy Networking Takeaways
Want to recreate this sweet networking move for your own business? Here’s how STEP did it, and how you can too:
- Small custom candy bags built for events, trade shows, and mixers
- Fully custom sticker design (logo, colour palette, contact info, QR codes)
- Candy colours matched to brand identity for cohesive visual impact
- Easy to carry, easy to gift, impossible to forget
- Fully assembled and ready to hand out, no DIY packing required
If your business still uses paper business cards… this might be your sign. Our Small Candy Bags or Tiny CandyGrams are your business card game changer!
