Sweet Branding: How CAYK Turned Client Gifting Into a Custom Candy Moment
When your brand name is pronounced like cake, your gifting better be just as sweet, and CAYK absolutely delivered. For their client gifts, they wanted something colourful, playful, and unmistakably on-brand. Enter: custom Regular CandyGrams that looked just as good as they tasted.
The Challenge: Make the Brand Instantly Recognizable
CAYK wanted a gift that felt personal, polished, and reflective of their fun, creative energy. The goal was to let their branding shine without overpowering the gift's simplicity, something pastel, playful, and easy to hand off to clients while still leaving a big impression.
The Sugar-Fueled Solution
We built these Regular CandyGrams from the outside in, making sure every detail tied back to CAYK’s identity:
- Custom white-label sticker + pattern design: With their permission, we created a custom cake and cupcake pattern inspired by their name (CAYK = CAKE), all in their brand colours. Their logo sat front and center, finished off with a teal bow that matched their exact brand tone.
- Pastel, on-brand candy mix: Marshmallow flowers, fizzy mushrooms, and swirl stars came together in a soft pastel palette that perfectly echoed their branding.
- Playful but polished presentation: The pattern added personality without overwhelming the cube, letting the brand feel fun, intentional, and client-ready.
Why It Works
- Brand storytelling through design: The cake-and-cupcake pattern quietly reinforced their name and personality.
- Colour harmony: The pastel candy mix let the sticker design shine while still tying everything together visually.
- Client-friendly gifting: These cubes feel thoughtful, not over-the-top, perfect for relationship-building and appreciation.
The Takeaway
CAYK proved that when your branding is playful, leaning into it makes your gifts instantly more memorable. A simple CandyGram became a branded, personality-packed thank-you that feels as fun as it is intentional.
✨ Steal the Look: CAYK’s Custom CandyGrams
Want to recreate this sweet branding moment for your own business? Here’s how CAYK did it:
- Design beyond the logo: Add a custom pattern that reflects your name, industry, or personality (like CAYK’s cake-and-cupcake motif).
- Let colour lead: Use brand-matched pastel or bold candy palettes to keep your presentation cohesive, or seasonal.
- Keep your logo front and center: A clean logo pop helps your brand come through without competing with the candy.
- Fully assembled & client-ready: We handle the design, sourcing, and packing so your gifts arrive ready to impress.
When branding and candy align this perfectly, the result is a gift that feels thoughtful, fun, and totally unforgettable.
