The Challenge: Bring a Holiday Favourite Into Summer
After seeing how well their holiday Advent Calendars were received, Beam Orthodontics in Penticton, British Columbia, wanted to recreate that same excitement for an entirely different season. They were looking for some summer gifting opportunities, and something that captured the same anticipation that made the holidays such a hit.
The challenge wasn't creating a new product. It was finding a way to reinvent one they already loved.
The Sugar-Fueled Solution
We transformed our Family Size Advent Calendar into a completely custom summer countdown, making sure every detail reflected Beam Orthodontics' vision.
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Expanded calendar design: Instead of the traditional 25-day countdown, we added an additional row of five cubes to create a custom 30-day experience that perfectly suited their summer campaign.
- Completely custom summer artwork: A colourful wrap stretched across the front of the calendar, featuring custom numbered countdown days in Beam Orthodontics' branding, playful summer icons, and a QR code on the back to continue the experience beyond the calendar itself.
- Hidden summer surprises: By choosing our Family Size calendar, every piece of candy remained tucked inside white cubes, creating the same daily excitement and anticipation that made the holiday version so successful.
- Designed for sunshine: From the artwork to the candy selection, every element celebrated summer while staying true to Beam Orthodontics' bright, approachable brand.
Why It Works
- Builds anticipation: A countdown creates daily engagement instead of a single gifting moment.
- Extends a proven idea: Rather than reinventing the wheel, we built Beam Orthodontics something they already knew their community loved.
- Completely customizable: This project shows that countdown calendars can celebrate far more than the holiday season.
The Takeaway
One of our favourite things about custom projects is that they often begin with a simple conversation.
Beam Orthodontics loved their holiday Advent Calendars so much that instead of suggesting something completely different, they allowed us the opportunity to imagine how the same experience could work for summer. The result wasn't just a custom calendar. It became a reminder that some of the best corporate gifts don't have to be reinvented. Sometimes they simply need to be reimagined.
Even better, the finished calendars were just as well received as the originals. Beam Orthodontics shared:
"We and our amazing dental community LOVE them! Thank you!!"
For us, that's the best kind of feedback. It tells us we didn't just create another custom product. We helped build on something people were genuinely excited to experience again.
Whether you're counting down to a grand opening, company milestone, appreciation campaign, conference, anniversary, or holiday, we're always excited to think outside the cube.
✨ Steal This Look: Beam Orthodontics' Summer Countdown Calendar
Love the idea of a countdown experience but want to make it your own? Here's how Beam Orthodontics did it:
- Think beyond the holidays: Countdown calendars can build excitement around launches, appreciation campaigns, milestones, conferences, anniversaries, or any event worth celebrating.
- Customize the experience: Increase or decrease the number of countdown days, create custom artwork, incorporate QR codes, and tailor every detail to your campaign. We love to customize!
- Keep the surprise alive: Hidden cubes create daily anticipation and encourage recipients to come back with daily touchpoints.
- Build your candy around the season: Summer-inspired candy shapes, colours, and flavours helped create an experience that felt completely different from the holiday version while staying true to Beam Orthodontics' branding.
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Don't be afraid to ask: Some of our favourite custom products started with a client saying, "We love this... could we make it work for something else?"
If you can dream it, there's a good chance we can build it. We also have an arsenal of ideas just waiting for the right client to say go!
