Some of the Best Countdowns Happen in Every Other Season If you ask most people what an Advent calendar is for, you'll probably get the same answer. "Counting down to Christmas." They're not wrong. Christmas is where the tradition began, and it's still our favourite time of year to pull out an Ad...

What Blind Candy Tastings Teach Us About Memory Here's a question for you. If I handed you one of your favourite candies and asked you to close your eyes before taking a bite, would you know exactly what it was? Almost everyone says yes! One of my favourite parts of introducing a Blind Candy Ta...

Why Nostalgia Is One of the Most Powerful Marketing Tools One of my favourite marketing lessons didn't come from a textbook, a conference, or even one of our own activations. It came from a dad, a little boy, and a can of Tahiti Treat. A few years ago, we were part of an end-of-year school celebr...

What Candy Can Teach Us About Connection Here's something we've learned after doing this for over a decade: the best marketing doesn't always start with a product. It starts with a feeling. That's something we've had the privilege of watching unfold thousands of times through candy. At first gl...

Because Christmas Traditions Deserve a Local Touch. If you asked someone what makes an Advent calendar Canadian, they'd probably say it's made in Canada, ships from Canada, or comes from a Canadian business. Those things are all true, and they're important. But after creating candy Advent calend...

How to Make Your Corporate Gifting Budget Go Further If we could give every business one piece of advice about corporate gifting, it wouldn't be to increase your budget. It would be to start planning sooner. Here's something we've learned after doing this for over a decade: the businesses with ...

Hint: We Start Thinking About Christmas in January. Every year, without fail, someone messages us in the middle of summer and asks: "Wait... you're already talking about Advent Calendars?" We always laugh, because the truth is...We've been thinking about it since January. While everyone else is ...

The Surprising Science Behind Blind Candy Tastings One of our favourite things to say before every Blind Candy Tasting is this: "This isn't just a candy tasting. It's actually a marketing experiment." People usually smile, close their eyes, and assume we're joking. Five minutes later, they're que...

Here's Why Candy Might Surprise You! You know what's funny? Most people don't wake up one morning and decide they need a non-chocolate Advent calendar. It usually starts much smaller than that. Maybe you've bought the same chocolate Advent calendar every Christmas for years, and you're ready to c...

Why Adults Still Love Candy At some point, almost every candy buffet turns into story time. It starts innocently enough. Someone spots a candy they haven't seen in years, and suddenly, they're not talking about the event anymore. They're talking about walking to the corner store after school, s...

Corporate Gifting and the Local Impact Every purchasing decision tells a story not just about what you're buying, but about what you value. When it comes to corporate gifting, businesses have more options than ever before. Big-box retailers, national suppliers, online marketplaces, local makers, ...

The Challenge: Bring a Holiday Favourite Into Summer After seeing how well their holiday Advent Calendars were received, Beam Orthodontics in Penticton, British Columbia, wanted to recreate that same excitement for an entirely different season. They were looking for some summer gifting opportuni...