What Candy Can Teach Us About Connection Here's something we've learned after doing this for over a decade: the best marketing doesn't always start with a product. It starts with a feeling. That's something we've had the privilege of watching unfold thousands of times through candy. At first gl...

Because Christmas Traditions Deserve a Local Touch. If you asked someone what makes an Advent calendar Canadian, they'd probably say it's made in Canada, ships from Canada, or comes from a Canadian business. Those things are all true, and they're important. But after creating candy Advent calend...

How to Make Your Corporate Gifting Budget Go Further If we could give every business one piece of advice about corporate gifting, it wouldn't be to increase your budget. It would be to start planning sooner. Here's something we've learned after doing this for over a decade: the businesses with ...

Hint: We Start Thinking About Christmas in January. Every year, without fail, someone messages us in the middle of summer and asks: "Wait... you're already talking about Advent Calendars?" We always laugh, because the truth is...We've been thinking about it since January. While everyone else is ...

There’s a Method to the Mix When you're standing in front of a wall of candy, choosing what goes into a candy buffet might seem pretty straightforward. Pick some favourites, match the colours to the event and call it a day. We look at it a little differently. After more than a decade in the cand...

The Surprising Science Behind Blind Candy Tastings One of our favourite things to say before every Blind Candy Tasting is this: "This isn't just a candy tasting. It's actually a marketing experiment." People usually smile, close their eyes, and assume we're joking. Five minutes later, they're que...

Here's Why Candy Might Surprise You! You know what's funny? Most people don't wake up one morning and decide they need a non-chocolate Advent calendar. It usually starts much smaller than that. Maybe you've bought the same chocolate Advent calendar every Christmas for years, and you're ready to c...

Why Adults Still Love Candy At some point, almost every candy buffet turns into story time. It starts innocently enough. Someone spots a candy they haven't seen in years, and suddenly, they're not talking about the event anymore. They're talking about walking to the corner store after school, s...

Corporate Gifting and the Local Impact Every purchasing decision tells a story not just about what you're buying, but about what you value. When it comes to corporate gifting, businesses have more options than ever before. Big-box retailers, national suppliers, online marketplaces, local makers, ...

It Might Cost Less Than You Think When people first look at a professionally styled candy buffet, it's easy to assume that doing it yourself would be the less expensive option. And depending on your needs, it might be. But it's also really easy to compare the cost of a professional buffet to th...

The Challenge: Bring a Holiday Favourite Into Summer After seeing how well their holiday Advent Calendars were received, Beam Orthodontics in Penticton, British Columbia, wanted to recreate that same excitement for an entirely different season. They were looking for some summer gifting opportuni...

Custom vs. Generic: What Actually Leaves an Impression? We've all received a generic gift before. The kind that's perfectly fine. There's nothing inherently wrong with generic gifting. In fact, it often becomes the default because it's easy. It checks a box, works for most people, and doesn't req...